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With this in mind, the website and brand refresh had to feel vibrant and innovative whilst still display high quality professionalism.
As the sole designer, I oversaw the entire design of the product from initial ideas stage to continuous development – including daily communication with product stakeholders. Beyond the product mapping, user-testing, prototyping and workshops, I also lead the frontend development of production code.
Workflows
Wireframing
Lead design
Lead frontend development
Responsive webapp design
User testing
Current service map
User interviews
Client workshops
Team workshop
Service map
Concepts
Wireframes
Design UI
Prototypes
Continuous improvement
Continuous releases
Increase of up to 130% traffic
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